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Testa Rossa flagship store opens in London

5. October 2007

Austrian coffee chain Testa Rossa opened its first UK franchise on 14 September. Situated right in the heart of London, the flagship store is intended as the starting point for rapid expansion.

A TESTA ROSSA Caffèbar is a place for communication – whether guests choose to meet business associates or friends, to chat and skim through the latest newspaper, or drop in solo for a quick espresso and trade gossip with the barista. There is also a more extensive range of food and beverages offered than in a traditional coffee shop.

On 14 September 2007 the first Testa Rossa Caffèbar was opened in the centre of London. Located at the corner Oxford Street/Edgware Road, the London flagship store is a pilot outlet planned as the starting point for rapid expansion.

Testa Rossa Caffè is an internationally successful brand of Austrian company Handelshaus Wedl , based in the Tyrolean town of Mils . Wedl has been roasting Vienna coffee blends for over one hundred years, and Testa Rosta Caffè – a blend of five of the highest quality arabica coffee varieties – was the first espresso in the range. 

The company was founded in 1904 and is among Austria’s 10 largest privately owned restaurant and catering wholesalers, with annual sales of €340m (£236m) (2004).     
TR Caffè UK Ltd
8 Edgware Road
London W2 2EN