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Swarovski’s latest retail concept is unveiled in London

28. January 2008

At the Swarovski Crystallized Cosmos & Lounge, consumers are able to create their own  jewellery using Swarovski’s famous precision-cut crystals.  

The Austrian manufacturer and retailer Swarovski has opened two new central London retail stores, both on Regent Street. The first is a newly launched ‘concept’ store, housed at 137–139 Regent Street. The shop has been designed by renowned Japanese architect Tokujin Yoshioka, who is best known for his temporary exhibitions and retail store designs for fellow designer Issey Miyake. The second, further along the shopping street, will be Swarovski’s first ‘Crystallized Cosmos & Lounge’ store.

For the first time ever, loose Swarovski crystal components are available to buy individually at the scintillating store, inspiring you to be creative and customize your wardrobe as you wish. Crystallized also stocks a wide selection of other jewellery pieces made with semi-precious stones, metals, wood, and other components. There is also a design studio and personal stylist available to customers in-store. 


Founded: by Daniel Swarovski in 1895
Turnover in 2006:2.37 billion (£1.77 billion)
Worldwide portfolio: 1,150 stores and concessions
Regent Street flagship: 1,200 sq ft (111 sq m)
Swarovski Crystallized Cosmos and Lounge, Great Marlborough St: 4,520 sq ft (420 sq m)

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