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Aldi Travel UK powered by Austrian tour operator



9. February 2009

Discount supermarket chain Aldi UK has recently entered the UK holiday market. The service is operated by Eurotours , Austria ’s second largest travel agent.  

Discount supermarket chain Aldi has started to sell holidays in the UK via its 440 stores. The business model is to offer a limited choice of holiday deals every week at a competitive rate, aiming to undercut prices of regular tour operators by up to 50%. This business strategy has already proven highly successful in Austria and Switzerland.

The service is operated by Eurotours, Austrias second largest travel agent based in Tyrol. Eurotours has been acting as incoming tour operator for British tourists to Austria for many years. Expectations for the new business are high:  In the first year of operations Eurotours expects 56,000 clients. Customers can book their holidays, including four and five-star hotels in Europe online or via telephone.