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British supermodel is new face of Vöslauer mineral water

Logo © Vöslauer
5. May 2009

British supermodel Agyness Deyn is to be the new face of Austrian mineral water company Vöslauer.  

Deyn succeeds Claudia Schiffer, Cindy Crawford and opera diva Anna Netrebko as the poster girl for the firm, which is Austria’s leading mineral water producer. Posters showing Deyn drinking Vöslauer will soon be on display around the country and she will star in two television commercials for the water brand.

The 26-year-old is one of Britain’s top fashion icons and has been feted for her boyish style and platinum-blonde short hairstyle.

Agyness Deyn © Vöslauer

With a market share of 41.2%, Vöslauer is Austria's leading mineral water brand. The source of the water is in Bad Vöslau in Lower Austria which is also home to the company's production plant and headquarters. Founded over 70 years ago, today the company employs over 170 people and can produce up to 2 million litres of mineral water a day. 

Vöslauer marketing head Birgit Aichinger said: "We are always looking for women who represent the zeitgeist. We have high standards and only work with A-list personalities. Our advertisement models should be interesting and attractive but not regarded as competition by women," she added.  Asked why the company decided to sign Deyn, Aichinger said: "Agyness is glamorous, full of energy and a real character – but not over the top."   

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