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Cinram Logistics installs voice-directed picking system from Knapp UK Ltd  

11. January 2010

Cinram Logistics UK is operating a new voice-directed picking (VDP) system supplied by KNAPP UK Ltd at its site in Aylesbury, Buckinghamshire.   

The 10 VDP terminals – which are used for the picking of very fast-moving lines from pallets, such as new DVD releases of top films, as well as for slow-moving and bulky articles from static shelving – are just part of a comprehensive modernisation project at the Aylesbury site.

Cinram commissioned KNAPP to upgrade both the hardware and software at the distribution centre, with the objectives of making the installation future-proof and providing additional capacity. The project marks the latest milestone in a long and successful partnership between KNAPP and the distribution centre’s management.

Cinram Logistics UK is Europe’s largest distributor of entertainment media (dvds, audio cds etc) with access to tens of thousands of titles. The company partners leading content owners, helping them to streamline their supply chain operations and providing them with competitive advantage through next-day delivery of all lines to retail outlets across the whole of the UK.

As it now has a proven track record, voice-directed picking is growing in popularity. With a VDP system, each operator is supplied with orders to a headset via radio frequency, with each step in the picking sequence being confirmed verbally. Key benefits of VDP are highly efficient picking operations, precise inventory control and accurate lot identification. In addition, avoiding the need for high-speed printers and paper pick lists makes the technology appealing to companies with a green agenda.

© Knapp

One of ten VDP terminals supplied by KNAPP to Cinram's Aylesbury distribution centre. 

Switching to voice-directed picking can have dramatic effects on performance. Explains Craig Rollason, Head of Sales & Marketing for KNAPP UK Ltd, “Our VDP solutions show an increase in picking performance over paper picking of up to 35% and over handheld scanner operations of up to 15%. In these testing economic times when comparative costs and margins really matter, these are significant advantages.”

This VDP order from Cinram is just one of many that KNAPP has installed recently across Europe. A leading UK supermarket chain has ordered 300 VDP units and KNAPP has supplied other VDP solutions in the UK to home entertainment specialist Handleman and veterinary products supplier Centaur Services.


With 14 sales and service centres worldwide and a network of representatives, KNAPP has a presence in 32 countries. The group has approximately 1,700 employees and is a leading global supplier of automatic warehouse solutions. Annual sales in the fiscal year 2008/09 were £215 million, 22% higher than the previous year and a record figure for the fifth successive year. KNAPP’s major markets are Europe, North America and Latin America.  

Related links

Cinram Logistics UK Ltd