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SCOOP & SPOON develops branding for new British SME financing company

20. February 2014

Maximum Flexibility with Fleximize

Fleximize is a start-up company that offers lending to small and medium sized businesses, helping them to grow by providing them with flexible financing solutions tailored to their unique needs and preferences.

SCOOP & SPOON was appointed to create a brand identity for Fleximize including developing the name, brand, all corporate identity materials and the website design.

The idea behind the business is to offer its clients an enormous amount of flexibility when compared with traditional forms of lending, including revenue-linked repayment options.

With this in mind, we designed a brand that is accessible and more informal than the banking sector that it is competing against. The website and logo have friendly fonts and warm, bright colours.
The website is designed to be simple and easy to use, with handwritten fonts used to create the feel of plans scrawled on the back of napkins, capturing the excitement of a new business venture.

For the application process, which is often dull and not engaging, we used an interactive tool to make it a bit more playful and easier to fill in.

Max Chmyshuk, Founder and Managing Partner of Fleximize, said:

“We used SCOOP & SPOON for branding, corporate identity and website design; and we were impressed by both their creativity and professionalism.”

Michael Ksela, CEO of SCOOP & SPOON said:

“Fleximize’s business model is changing the face of business lending and we are excited to help them develop a fresh brand identity that conveys the innovative nature of their offering.”

For more information, please contact Theodora Evripidou: