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A Journey to the Future of Digital Marketing in Dublin

12 June 2018

Austrian companies learn about the latest trends in Digital Marketing

Participants of 13 Austrian companies came to Dublin on 5-7 June to discover the latest developments in Digital Marketing and to get valuable input for their own Digital Marketing strategies.

Commercial Counsellor Wilhelm Nest (Advantage Austria Dublin) and Curator Thomas Fleischanderl (eMagnetix Online Marketing) from Upper Austria organized a tailored programme for the visitors:

  • A workshop with an expert from the Digital Marketing Institute about the latest trends
  • Comprehensive company visits of Google, Microsoft and LinkedIn where specific tools and new developments were introduced
  • A visit to highly successful online travel agents Click&Go who continue to receive prizes for their Digital Marketing campaigns

The intense discussions during transfers between the visits showed that participants were already thinking about how to apply what they have learned in Dublin to their own business.

Apart from specific Digital Marketing questions, the trendy/modern architecture of the European Headquarters of Microsoft, Google and LinkedIn were another highlight. It goes to show that the competition for the best heads still takes place in the analog world.