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Kreisel Electric GmbH

Kreisel Electric GmbH
23. September 2016

The Austrian company Kreisel Electric GmbH seek to overtake Tesla with souped-up plug-in car

Kreisel Electric GmbH is a company of 3 brothers in Freistadt/Upper Austria, where they develop electric powered prototypes. These include sport cars,  all terrain vehicles and transport vehicles as well as alternative power solutions for planes and boats.

These days, auto executives are travelling to a remote Austrian town where the brothers are designing electric cars they say can go faster and further than anything made by Tesla Motors Inc.

Kreisel Electric GmbH says it’s fielding 20 inquiries a day from automotive icons including BMW AG, Mclaren Automotive Ltd and Volkswagen AG. They’re asking the Kreisel brothers for help negotiating a U-turn away from fossil fuels to join the electric-vehicle revolution.

Working out of a three-door garage, the Kreisel brothers—Johann, Markus and Philipp—are making battery packs and drivetrains for a new generation of plug-in cars, boats and airplanes. Pitching themselves as “ E-Mobility Maniacs” at trade shows, they’ve convinced established car companies visit them in Freistadt, 200 kilometers northwest of Vienna, to test drive their creations.

The early success of Kreisel Electric is a sign of how entrepreneurs and smaller companies are starting to disrupt the business model followed by the big names in the century-old automotive industry, said Colin McKerracher, an analyst at Bloomberg New Energy Finance.

Kreisel’s strategy is threefold. It makes battery packs and electric drive trains for orders as big as 10,000 vehicles. It designs lithium-battery production lines for original-equipment manufacturers. And it creates prototypes for top-tier carmakers.

Keisel Electric burst onto the Austrian and German automobile scene with a reworked Porsche Panamera that outperformed Tesla’s flagship Model S on some measures. The Austrian company says its patented laser-welding and thermal-cooling techniques give them an edge over Tesla because the method preserves the full power of the lithium-ion cells.

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