Industry Sectors
Construction/Infrastructure
- Architecture
ArchitectureWith more than 5,000 architects, Austria is well-known for wood construction, and for materials innovation such as curved glass and energy-producing facades. Passive house technology has its roots in Austria, with numbers of passive houses around the world on the rise. Architecture from Austria – Surprisingly Ingenious
- Building Technology/Interior Construction
Building Technology/Interior ConstructionBuilding technologies control the supply of heat, water, air and waste disposal in buildings. Amongst others, they include gas engineering, eco-energy technology and lighting. Interior finishing includes work such as floor, wall and ceiling coverings, staircase construction, locksmithing, painting and tiling. Building Technologies and Interior Construction from Austria – Surprisingly Ingenious
- Building/Construction materials
Building/Construction materialsThe Austrian construction sector accounts for 12% of the total economy. Around 4,250 companies employ trades including builders, plasterers, carpenters, electricians and roofers. Increasingly, they are using ‘smart’ building materials such as ultra-light concrete, carbon concrete and non-corrosive phenolic foams. Building and Construction Materials from Austria – Surprisingly Ingenious
- Energy Efficiency/Green Building
Energy Efficiency/Green BuildingAustria is a leader in sustainable building technologies - from high-quality windows to passive ventilation, biomass heating and solar energy systems. Austria played a key role in the development of the first passive houses. The sector is underpinned by the dual education system, which places a strong emphasis on vocational training. Energy Efficiency and Green Building from Austria – Surprisingly Ingenious
- Real Estate/Real Estate Management
Real Estate/Real Estate ManagementIn a property market that is becoming ever more investible, the real estate profession supports both domestic and international purchasers and investors. They offer real estate administration, building management, property evaluation and procurement, smart homes and sustainability consultancy, and project development. Real Estate and Real Estate Management from Austria – Surprisingly Ingenious
- Transportation Infrastructure/Below Ground Engineering
Transportation Infrastructure/Below Ground EngineeringAustria is a pioneer in this essential sector, developing new technologies and innovative investment models. It is a true leader in road and railway construction, airports, tunnel and bridge building, foundation and hydraulic engineering, and pipeline and sewer construction. Transportation Infrastructure and Below ground Engineering from Austria – Surprisingly Ingenious
- Urban Technologies
Urban TechnologiesCompanies focus on improving urban quality of life - in transport, environment & energy, ICT, security and city planning. In the ‘Smart City’, traffic issues like catering for an ageing population are addressed. Smart Energy aims to optimise energy usage. In ICT, items such as sensor technology and fibre optic cables are important. Urban Technologies from Austria – Surprisingly Ingenious
Creative Industries
- Architecture
ArchitectureWith more than 5,000 architects, Austria is well-known for wood construction, and for materials innovation such as curved glass and energy-producing facades. Passive house technology has its roots in Austria, with numbers of passive houses around the world on the rise. Architecture from Austria – Surprisingly Ingenious
- Arts/Culture
Arts/CultureThe arts are thriving in Austria due to the favourable social and political climate, affordable rents and extensive funding opportunities. Artistic forms include fine art, graphic art, architecture, music, literature and the performing arts. The evidence of success? 196 public museums, 60 theatres, three opera houses and 70 festivals. Arts and Culture from Austria – Surprisingly Ingenious
- Design
DesignAustrian design loves the experimental - in industrial, product, graphic, social and eco design. Notable successes are in trains, fire engines, crystal products, optical precision devices and jewellery. Nearly 2,000 patents were registered in 2015, 14th in the world. Design from Austria – Surprisingly Ingenious
- Fashion
FashionFashion products include underwear, sunglasses and even airline uniforms. High performance yarns and fabrics are important; wearable technologies are on the increase; and home textiles can be found in prestigious buildings worldwide. Technical textiles include protective, industrial and medical applications. Fashion from Austria – Surprisingly Ingenious
- Furniture/Interiors
Furniture/InteriorsSpecialists in textiles, furniture, wall coverings, lighting accessories and intelligent energy management systems – for private customers and businesses – Austrian companies are at the forefront of trends including product individualisation using 3D printers and sustainable design. Furniture and Interiors from Austria – Surprisingly Ingenious
- Music/Film/Entertainment
Music/Film/EntertainmentAustria has a very rich music history and, today, invests more in R&D than any other sector. Smaller niche trade fairs like WOMEX or Jazzmesse are the flavour of the day. The domestic film industry consists mainly of SMEs. As a cinematic backdrop, Austria is very popular with film producers. Music, Film and Entertainment from Austria –Surprisingly Ingenious
- Publishing/Media/Advertising
Publishing/Media/AdvertisingThe media landscape in Austria consists of TV, radio, print and digital media. SMEs dominate in the sector with specialist businesses especially in publishing. In advertising, the recent growth of digital is significant, with mobile being the biggest driver. Publishing, Media and Advertising from Austria – Surprisingly Ingenious
Energy/Sustainability/Natural Resources
- Agriculture
AgricultureAgriculture covers plant and animal products, seed and feed, plant protection, fertilizers and agricultural machines, over 2/3 of which were exported. 33% of Austria’s land is under agriculture and, in 2015, Austria had the highest share of organic land (over 20%) of its total agricultural area. Agriculture from Austria – Surprisingly Ingenious
- Energy Efficiency/Green Building
Energy Efficiency/Green BuildingAustria is a leader in sustainable building technologies - from high-quality windows to passive ventilation, biomass heating and solar energy systems. Austria played a key role in the development of the first passive houses. The sector is underpinned by the dual education system, which places a strong emphasis on vocational training. Energy Efficiency and Green Building from Austria – Surprisingly Ingenious
- Energy Industry
Energy IndustryThe Austrian energy sector includes oil and natural gas production, power generation and supply, turbine and pipeline construction, storage systems and renewable energy sources. Austria also plays an important role as a transit country with, in particular, the Transalpine oil pipeline and major gas storage facilities. Energy Industry from Austria – Surprisingly Ingenious
- Environmental technologies
Environmental technologiesAustria is at the forefront of technologies that are helping to protect the environment and improve sustainability - including waste management, recycling, energy efficiency, renewable energy, air pollution and water management. World firsts include the first tidal lagoons power plant and the first large green brewery. Environmental Technologies from Austria – Surprisingly Ingenious
- Forestry/Timber Industries
Forestry/Timber IndustriesForests safeguard biodiversity and are used for recreation. Almost half of Austria’s land is used for forestry. Timber, an important renewable resource, is used in windows, floors, prefabricated houses, glulam, paper and board processing, furniture and biomass energy production. Austria is also a leader in woodworking machinery. Forestry and Timber Industries from Austria – Surprisingly Ingenious
- Mining
MiningMining encompasses the extraction of ores (iron ore, tungsten, iron mica) and industrial minerals (magnesite, salt, talc, graphite, kaolin, etc.). These feed into an impressive number of end uses from steel production to hard metal tools, paints, plastics, ceramics, pharmaceuticals and building materials. Mining from Austria – Surprisingly Ingenious
- Renewable Energy
Renewable EnergyAustria has a strong reputation in renewable energies - from hydroelectric power and wind energy to solar, geothermal, tidal and biomass energies. Companies are often niche world champions, providing highly customized, tailor-made solutions. Programmes aimed at higher levels of energy efficiency are also important. Renewable Energy from Austria – Surprisingly Ingenious
Food/Retail/Consumer Goods
- Food/Soft Drinks
Food/Soft DrinksAustria exports food and soft drinks to 180 countries. One in six jobs is dependent on the sector. Specialised products include cheeses, jams, cured meat products, chocolate confectionery, fruit juices and ice teas. Little known, the world’s largest energy drinks producer is Austrian! Food and Soft Drinks from Austria – Surprisingly Ingenious
- Organic Food
Organic FoodWith every fifth hectare of agricultural land managed organically and 20,000 farms, Austria heads the European league in organic farming. The first organic farm dates from the 1920s and, today, the range of products on offer is impressive - cheese and dairy, meat, fruit juices, bread and pastries, pumpkin products, chocolate and cereals. Organic Food from Austria – Surprisingly Ingenious
- Silver Generation
Silver GenerationOur ageing society is an international phenomenon. The secondary healthcare market - privately financed health care services - is set to become a huge market. There is also a growing trend for healthy foods, food supplements and natural cosmetics – together with entertainment electronics, ‘wellness’ trips and senior mobile phones. Silver Generation products from Austria – Surprisingly Ingenious
- Sports/Leisure
Sports/LeisureThe sports and leisure offer is very varied – and includes fitness centres, riding stables, tourist guides, boating, dance schools and casinos. Events are very popular such as the opera balls. Skiing remains a key contributor - Austrian ski instructors are world class, and in high demand, both at home and abroad. Sports and Leisure from Austria – Surprisingly Ingenious
- Wine/Beer/Liquors
Wine/Beer/LiquorsMore than 9,000 small wine-growing businesses benefit from Austria’s rich soils and wide variety of grapes. Over 1,000 different beers are brewed in Austria, with ‘craft beers’ becoming ever more popular. Austrian spirits include schnapps, liqueurs and, increasingly, vodka and gin. Wine, Beer and Liquors from Austria – Surprisingly Ingenious
Health
- Health Infrastructure & Institutions
Health Infrastructure & InstitutionsAustria has built a worldwide reputation for constructing bespoke health facilities, and hygiene, transport and communication systems for the health and medical industry.This sector also includes service providers and consultants who provide know-how and services to the operators of health care operations. Health Infrastructure & Institutions from Austria – Surprisingly Ingenious
- Life Sciences & Pharmaceuticals
Life Sciences & PharmaceuticalsAustria is investing heavily in biotechnology, one of the top growth sectors in the world. Austria has particular strengths in developing vaccines and drugs for diseases such as cancer and diabetes. New areas of specialism include personalized medicine, wearables, telemedicine and mHealth. Life Sciences and Pharmaceuticals from Austria – Surprisingly Ingenious
- Medical Technologies & Laboratory Equipment
Medical Technologies & Laboratory EquipmentAustria has built a worldwide reputation in a range of medical technology specialisms: from dressing materials to wheelchairs, CT scanners to syringes and dental instruments. Digitisation is proving a stimulus for technology innovations in the field of networked and mobile healthcare. Medical Technologies and Laboratory Equipment from Austria – Surprisingly Ingenious
- Silver Generation
Silver GenerationOur ageing society is an international phenomenon. The secondary healthcare market - privately financed health care services - is set to become a huge market. There is also a growing trend for healthy foods, food supplements and natural cosmetics – together with entertainment electronics, ‘wellness’ trips and senior mobile phones. Silver Generation products from Austria – Surprisingly Ingenious
Industry/Machinery/Materials
- Chemicals/Plastics
Chemicals/PlasticsWith a strong reputation for the highest quality, this sector has a diverse range of products from paints to fertilisers, automotive and aircraft components and plastic packaging. Major initiatives such as ‘Smart Plastics’, that champions projects at the interface of mechatronics, plastics and design, keep Austria ahead of the game. Chemicals and Plastics from Austria – Surprisingly Ingenious
- Electrics/Electronics/Mechatronics
Electrics/Electronics/MechatronicsThe second largest industrial employer, this sector is both research and training-intensive. 80% of products travel to over 150 countries - including lighting technology, energy, medical and traffic engineering products. Growing digitization makes this sector vital for our future. Electrics, Electronics and Mechatronics from Austria – Surprisingly Ingenious
- Metals/Metal processing
Metals/Metal processingAustria’s cutting-edge technology creates exceptional metal products for export, including train tracks, seamless steel pipes, aluminium rolled products and household products. Austrian companies also develop and export state-of-the-art machinery for metal production and processing. Metals and Metal processing from Austria – Surprisingly Ingenious
- New Materials/Composites
New Materials/CompositesNew materials and composites bring competitive advantage to many industries, including automotive, aerospace, chemicals, medical technology and life sciences. Amongst many other applications, they can extend the lifespan of mobile phone batteries and increase quality of life for people with medical implants. New Materials and Composites from Austria – Surprisingly Ingenious
- Paper/Packaging
Paper/PackagingSpecialty papers, packaging, corrugated cardboard and packaging machinery are all areas of Austrian expertise. 85% of paper products are exported. The sector is a trailblazer in sustainability, boasting the world's largest manufacturer of painted recycled cartons and the first climate-neutral paper. Paper and Packaging from Austria – Surprisingly Ingenious
- Plant Engineering & Construction/Smart Factory
Plant Engineering & Construction/Smart FactoryAustria is renowned as one of the leading countries for plant engineering and construction, and industrial machinery. Its expertise in creating ‘smart factories’, where digitisation is increasingly important, is contributing to the success of many industrial sectors including metallurgy, plastics and mining. Plant Engineering & Construction and Smart Factories from Austria – Surprisingly Ingenious
Mobility
- Aerospace/Security
Aerospace/SecurityThis sector encompasses aviation, space travel, safety, security and defence. It lies at the forefront of global technological progress, incorporating: advances in space equipment such as smaller satellites; drones and robots to deal with natural disasters; state-of-the-art fire engines; police equipment and cybersecurity. Aerospace and Security from Austria – Surprisingly Ingenious
- Automotive
AutomotiveOver 700 small-scale, highly innovative companies supply technologically advanced parts - from all-wheel drive units to combustion cylinders and electric car batteries - to a wide range of vehicle manufacturers. Complete car manufacture is also important including, for example, the BMW 5 series from early 2017. Automotive from Austria – Surprisingly Ingenious
- Logistics
Logistics11,000 logistics companies provide processes for the planning and control of freight, information and passenger flows. Technological innovations such as digitisation, cloud technology and intelligent transport systems, and societal changes such as e-commerce and green logistics, are opening up fresh opportunities. Logistics from Austria – Surprisingly Ingenious
- Maritime Industries
Maritime IndustriesDespite being a land-locked country, Austria’s reputation in the maritime industry is strong. This covers shipbuilding and repair, yachts and cruise ships, engines, shipyards, environmental and safety systems, and systems for port management and logistics – for a range of seaward and inland waterways uses. Maritime Industries from Austria – Surprisingly Ingenious
- Rail
RailThe railways sector is one Austria’s industrial gems. Global leaders in rail patents, 70% of products are exported. Products cover the full gamut – from rail carriages to tracks, safety and control technology, and light rail systems such as trams and metro systems for urban areas. Rail from Austria – Surprisingly Ingenious
Services
- Banking/Insurance
Banking/InsuranceIn banking, dominated by regional credit institutions and Landesbanken, both personal service and increasing digitisation are key. The insurance sector continues to grow, especially to service higher demands from the CEE. Intelligent assistance systems are gradually replacing some human roles. Banking and Insurance from Austria – Surprisingly Ingenious
- Consulting
ConsultingAustrian knowledge-based consulting exhibits high and continuous growth of nearly 7% per annum. With over 7,500 employers and more than 70,000 employees, it is one of the growth industries of the future, pioneering innovation and further employment. One particular growth area is information and data security. Consulting from Austria – Surprisingly Ingenious
- Education
EducationEarly vocational training is a key feature, with 80% of young people between 15 and 18 on a vocational course. A ‘dual education’ system involves companies closely - 110,000 apprentices are currently trained in 30,000 businesses. E-learning is on the increase and the Austrian university sector is very advanced. Education from Austria – Surprisingly Ingenious
- Engineering
EngineeringThe work of the engineer is often ‘hidden’ but essential to the smooth working of many aspects of our world. Skills include consultancy, planning, surveying, analysis and management – in areas as diverse as mechanical and electrical engineering, interior architecture, water management and landscape planning. Engineering from Austria – Surprisingly Ingenious
- Outbound Tourism to Austria
Outbound Tourism to AustriaAustria is a very popular tourism destination that offers travel options, excellent accommodation, food and wine, sports activities (skiing, mountain biking, canyoning, hiking, climbing), major events, concerts and health tourism. Staff and management training is of the highest standard at vocational schools and universities. Outbound Tourism to Austria – Surprisingly Ingenious
- Sports/Leisure
Sports/LeisureThe sports and leisure offer is very varied – and includes fitness centres, riding stables, tourist guides, boating, dance schools and casinos. Events are very popular such as the opera balls. Skiing remains a key contributor - Austrian ski instructors are world class, and in high demand, both at home and abroad. Sports and Leisure from Austria – Surprisingly Ingenious
- Tourism know-how & Infrastructure
Tourism know-how & InfrastructureThis sector includes winter sports providers, infrastructure consultants, accommodation and training. Traditional winter sports facilities now include new experiences such as spas. In the summer, mountain railways are increasingly popular. Austria is a world leader in high quality equipment such as ski cable cars. Tourism know-how and Infrastructure from Austria – Surprisingly Ingenious
Technology
- Aerospace/Security
Aerospace/SecurityThis sector encompasses aviation, space travel, safety, security and defence. It lies at the forefront of global technological progress, incorporating: advances in space equipment such as smaller satellites; drones and robots to deal with natural disasters; state-of-the-art fire engines; police equipment and cybersecurity. Aerospace and Security from Austria – Surprisingly Ingenious
- New Materials/Composites
New Materials/CompositesNew materials and composites bring competitive advantage to many industries, including automotive, aerospace, chemicals, medical technology and life sciences. Amongst many other applications, they can extend the lifespan of mobile phone batteries and increase quality of life for people with medical implants. New Materials and Composites from Austria – Surprisingly Ingenious
- Plant Engineering & Construction/Smart Factory
Plant Engineering & Construction/Smart FactoryAustria is renowned as one of the leading countries for plant engineering and construction, and industrial machinery. Its expertise in creating ‘smart factories’, where digitisation is increasingly important, is contributing to the success of many industrial sectors including metallurgy, plastics and mining. Plant Engineering & Construction and Smart Factories from Austria – Surprisingly Ingenious
- Software & IT
Software & ITSoftware and IT is rapidly expanding and, with R&D paramount, Austria is amongst the top three in European research. Traditional areas such as software, managed services and big data solutions are now complemented by key roles in industries such as smartphones, airport systems and smart energy. Software and IT from Austria – Surprisingly Ingenious
- Telekommunication
TelekommunicationThis sector combines the skills of network operators, service providers and equipment manufacturers. Eight out of ten Smartphone manufacturers use components developed in Austria! Businesses are forging the way ahead with, for example, 5G development, NFC chips and what is, most probably, the smallest speaker in the world. Telecommunication from Austria – Surprisingly Ingenious
- Urban Technologies
Urban TechnologiesCompanies focus on improving urban quality of life - in transport, environment & energy, ICT, security and city planning. In the ‘Smart City’, traffic issues like catering for an ageing population are addressed. Smart Energy aims to optimise energy usage. In ICT, items such as sensor technology and fibre optic cables are important. Urban Technologies from Austria – Surprisingly Ingenious

