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Sparkling creations conquer the world

Swarovski crystals have been in the limelight since the very beginning: on cinema screens, concert stages and red carpets.

Coco Chanel has already been inspired by the vibrant crystals and Marilyn Monroe dazzled everyone in a Swarovski crystal-studded dress when she sang her famous rendition of Happy Birthday to John F Kennedy. Swarovski crystal adorns the stage of the annual Oscar Awards and has celebrated big-screen success in Moulin Rouge, The Black Swan, and The Young Victoria, even helping the film win the Oscar for Best Costume.

Since visionary Daniel Swarovski founded the company in Wattens, Austria in 1895, Swarovski has become the leading manufacturer of cut crystal as well as natural and man-made precious stones. Its ongoing innovations and numerous trends in jewellery, fashion, accessories, lighting, interior design, architecture and culture, have made the Swarovski brand synonymous with ingenuity and pioneering crystal technology.

In addition to its own Swarovski creations available from near on 2,000 boutiques, the company has also been supplying the fashion, jewellery and accessory industries with individual decorative crystal elements and crystalline semi-finished goods for many years.