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Stylish conquest

Viennese enamel jewellery manufacturer Frey Wille is expanding its international network of boutiques. The Austrian company has now opened two boutiques in Kazakhstan – namely in luxury shopping centre Esentai Mall in Almaty and Keruen Shopping Centre in Astana.

Frey Wille GmbH & Co KG is a global luxury company producing artistically designed enamel jewellery and accessories. The headquarters of Frey Wille have been situated since its foundation in Vienna where jewellery collections are hand-crafted by an in-house team of academically trained artists – some use their own inspiration, some are inspired by famous artists such as Gustav Klimt and Claude Monet. In the 1980s, Frey Wille even worked together with fashion icons such as Yves-Saint-Laurent.

More than 30% of sales in the luxury sector are generated in emerging markets. As a result, countries such as Kazakhstan, in particular, belong to new growing markets for luxury goods. Here, an increasing number of customers can afford watches, jewellery, belts and scarves from world-renowned brands.

Frey Wille is therefore also conquering the promising Asian market. In addition to the existing and already successful boutique in Almaty, a second store has been opened in the capital of Kazakhstan, Astana. Annual sales in Kazakhstan total around two million euros.