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Publishing/Media/Advertising

The media landscape in Austria consists of TV, radio, print and digital media. SMEs dominate in the sector with specialist businesses especially in publishing. In advertising, the recent growth of digital is significant, with mobile being the biggest driver. Publishing, Media and Advertising from Austria – Surprisingly Ingenious

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      Overview

      The Austrian publishing landscape is characterised by a large number of smaller, specialist publishers. 81% of them employ fewer than 10 staff. The advertising market is also primarily characterised by small and medium-sized enterprises. 70% of advertising agencies in Austria are EPUs, which are quite competitive in European comparison.

      Success stories

      Whether traditional family companies or new start-ups, there are many companies in Austria which have proven themselves on the global markets with their products and services. You can read about their success stories here.

      New business opportunities

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