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Austria at SXSW

2017.03.12 - 2017.03.16

Event details

12. March 2017 - 16. March 2017B.32;B.39;T.15;T.16Austria at SXSW

At SXSW 2017, Austria will showcase a selection of its most innovative and promising young startups, brands and institutions from the music and interactive scenes, inspiring the audience with their clever ideas and ingenious technologies.

Austria and Germany are pioneers when it comes to the innovative application of new concepts and technologies to sound. Throughout history, these countries were the birthplace of some of the most innovative and significant ideas that connected music, science and technology. Austria and Germany have thus joined forces to transform the German Haus at South by Southwest into an exciting future lab of audio, sound and music technologies on Tuesday, March 14.

At German Haus, you will meet a visionary community of creators that are combining arithmetic, humanistic and scientific approaches with both traditional and innovative audio sources. It all contributes to areas as diverse as the music branch and other creative industries, health and life sciences, spatial audio, branding, deep learning and virtual reality.

Under the motto “The New Sound of Music - Exploring the Future of Audio Intelligence”, the joint German-Austrian day will feature industry showcases uniting surprising ingenuity with convincing business models, demonstrations of state-of-the-art technologies, inspiring panel discussions and cutting-edge performances, all centered around music and audio intelligence.

Apart from the music tech day on March 14, there will be Austrian events on other festival days as well: between March 12 and 16, a range of panel discussions on subjects as diverse as how to keep your company human in 2030, the making of European hubs as well as the future as fashion, but also product demonstrations and live concerts will be part of the program.


ADVANTAGE AUSTRIA • Annabella Khom • Creative Region Linz & Upper Austria • Eliette and Herbert von Karajan Institute • ForTunes • Fretello • Futuresfuture • handler productions • Hypest Hive • Kambis Kohansal Vajargah • Livli • Microgreenbox • Music Traveler • Musikvergnuegen • Musimap • Oktav • Red Bull Media House • Sascha Bém • sofasession • Sonophilia • Sony Music Entertainment • Soundtrack Unlimited • Splend • Supaspot Inc. • Tonio • • Vienna Business Agency • Vienna State Opera

Event Partners

Venues and Program

Find more information on the venues and the program.




  • Participants (coming soon)
  • Austrian events at SXSW (coming soon)

Contact Information

Reanne Leuning
ADVANTAGE AUSTRIA - Office for Creative Industries
Wiedner Hauptstraße 63
1045 Vienna
+43 5 90 900 - 3613
+43 5 90 900 - 113613