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Making a big splash with bijou jewellery


Finding affordable good-quality gold jewellery is difficult enough, but finding something a little bit special that you can still wear every day is even harder. Hanna’s disappointment at this state of affairs was so great that in 2015 she joined forces with her partner Matthias to found their own jewellery label, which sells fashionable gold jewellery at affordable prices.

The layer of gold plating used for affordable fashion jewellery is applied chemically and is often only a few atoms thick; once the piece has been worn a few times, the thin layer of precious metal is worn away and the material beneath (usually silver or brass) is exposed. MAKARO jewellery boasts a layer of 14-carat gold that is bonded to a brass core in a special process involving pressure and heat, rendering it scratch-resistant and ensuring the coating will never flake off. Every item of MAKARO jewellery is now made by hand in one of MAKARO’s two workshops.

Three-and-a-half years since its foundation, MAKAROjewelry has already made a name for itself in the German-speaking world. In addition to its online shop, which processes hundreds of orders every day, MAKARO has more than 100,000 social media followers and a flagship store in Vienna.

Rooted in Upper Austria – used around the world: 2019 saw Upper Austria’s Export Center OÖ join forces for the second time with hub,ert, the Upper Austrian non-profits network, and ADVANTAGE AUSTRIA in search of the best international start-ups. From all the applications, 15 from Upper Austria won awards in the Hottest International Start-ups category.

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