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The Kornspitz Company

backaldrin – bakery goods specialist and inventor of Kornspitz® – opened its second production site in the Jordanian capital Amman in 2006, complementing its existing factory in Asten, Austria. This brought the opportunity to make products tailored specifically for Arab, African and Asian customers, using expertise from Upper Austria.

Founded in 1964, the family-run company produces more than 400 products such as bread, pastries, fine Viennoiseries and confectionery. backaldrin is the market leader in Austria and is present in more than 90 countries, with its own branches in 14 of them.
In addition to its many successful brands, Kornspitz® is the flagship of backaldrin and the most successful bread roll brand in Europe.

The company's global expansion relies increasingly on its production site in Amman, Jordan. backaldrin has been active here since the mid-1990s, and the country is one of the firm's most crucial markets. Millions of euros have been invested in Jordan to produce baking ingredients for bakeries, restaurants, hotels and airlines.

Around 40 countries, predominately in the Middle East and Africa but also the Far East, are supplied with baking products from Jordan, and almost 90% of raw materials processed at the site are bought in from Austria, with the rest sourced locally.