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Austria is Europe’s top wine tourism destination

11. February 2016

Austria has been recognised as ‘Best Wine Travel Destination Europe’ at the 2016 Travvy Awards in New York, the US travel industry ‘Oscars’.

The Travvy Awards are presented annually by the travel industry platform travAlliancemedia in recognition of exceptional achievements in the travel sector, with travel destinations, tourism products, tourism organisations, trip organisers and travel agencies all in the running.

2016’s lucky winners included the Austrian Tourist Office New York, which netted no fewer than three Travvy Awards, with Austria managing to fight off challenges from world-famous wine regions such as Bordeaux and Tuscany to win the ‘Best Wine Travel Destination Europe’ category. Winning this prestigious wine tourism award for Austria is all down to the successful marketing campaign led by the Austrian Tourist Office New York and the Austrian Wine Marketing Board, who have set out to establish Austria as one of the most attractive wine travel destinations in the world.

The Austrian Tourist Office and their team in the USA were also delighted to receive two other awards, winning the ‘Best Luxury Travel Destination Europe’ and ‘Most Innovative Tourism Executive Europe’ categories.