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2018 Export awards winners: Vizrt Austria GmbH

31. July 2018

The annual export prizes recognise the extraordinary achievements of Austrian companies on international markets. They have been awarded by the Austrian Federal Economic Chamber and the Federal Ministry for Digital and Economic Affairs since 1994. This year’s gold award in the “information and consulting” category went to Vizrt Austria GmbH.

Whenever news broadcasters or other current affairs programmes show complicated 3-D  graphics, animations or virtual reality-based analysis of sporting events, the chances are that they have been produced with software developed by Austria’s Vizrt .

That Vizrt (whose name stands for VIZualisation in Real Time) is based in Tyrol is something of a little known fact. After all, the company has – with its partners in Norway and Israel – had an international outlook from its foundation in Vomp (Tyrol) in 1996. Vizrt now employs 76 staff in Austria and has an annual turnover of some EUR 31 million, of which 95% comes from its export business.

The lightbulb moment for the firm’s meteoric rise came with the insight that television stations not only require 3-D graphics but also wanted to control them in real time. Instead of delivering finished products, Vizrt developed a tool that allows TV editors to create bespoke 3D graphics themselves. The system is now so sophisticated that it has become a global standard for TV broadcasters around the world. Vizrt is currently focusing its attention on online channels and internet publishers.