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Swarovski @ The Pavilion, Kuala Lumpur

Opening of Swarovski Boutique
25. September 2009

Malaysia’s first Swarovski boutique was officially opened in mid August in Malaysia’s top
fashion capital in Kuala Lumpur. Located in Pavilion Kuala Lumpur, Swarovski boutique presents
a wide collection of Swarovski merchandise ranging from home accessories and figurines to
fashion jewellery, accessories and watches. Austrian Trade congratulates and wishes a great success!

The official opening event was graced by Guest-of-Honour, Yang Berhormat Dato’ Sri Dr Ng Yen
Yen, Minister of Tourism Malaysia. More than 100 guests attended this event, half of which were
guests from the media.

Opening of Swarovski Boutique

Hosted by Ms Marion Caunter, the event started with an evening cocktail reception followed by a
welcome speech by Country Manager of Consumer Goods Businesss, Swarovski South East
Asia, Mr Adrian Meili and by Yang Berhormat Dato’ Sri Menteri. The successful official launch of
Swarovski boutique ended with a finale of an exclusive fashion presentation of the latest
Swarovski Autumn/Winter 2009/10 collection, showcased by 8 models.
Swarovski’s Autumn/Winter 2009/10 collection is dedicated to Nature, weaving inspiration taken
from this breathtaking source to dazzling effect. “Nature Reloaded” is characterised by an
enchanting and mystical interpretation of nature.
This vibrant interpretation is expressed through three themes: Reptile Tectonic, with a sensual
geometry, Purple Blossom, and its hypnotic flowers, and Enchanted Microcosm, with its dreamlike
world. For the “Nature Reloaded” collection, the vivid flash of cut crystal is combined with a
captivating reptile effect. Perfection, precision and refinement are – as always – at the core of all
Swarovski creations.


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