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Cooperation TEAM 7 - Hødnebø

18. February 2010

TEAM 7 and Hødnebø are entering into a strategic partnership to market their furniture. This was announced by the Managing Directors of Hødnebø and TEAM 7, Johnny Torp and Georg Emprechtinger, on 18 February 2010 in Oslo.

TEAM 7, a pioneer and market leader in ecologically produced designer furniture, will now be selling its furniture in 16 Hødnebø stores, securing itself an extensive sales network in Norway. Hødnebø, on the other hand, has been given the opportunity to market its latest product, the Spinnaker chair, amongst others, in TEAM 7 stores in Germany and Austria.

Partners are essential in a global world
"I am a believer in strategic partnerships. We live in a global world, you need partners" says Johnny Torp, Managing Director of Hødnebø in Oslo. ''The two companies also have a lot in common. We are the number one in Norway and TEAM 7 is the market leader for ecologically produced designer furniture. Plus we are both family-run businesses. I get on well with Georg Emprechtinger so the situation is ideal."

Last year, Hødnebø employees travelled to Ried, where the TEAM 7 company headquarters are based, to learn more about this furniture made in Austria. An intensive exchanging of information also took place between the two companies at the imm cologne 2010 fair. Both sides agree that the Spinnaker chair fits in perlectly with the TEAM 7 range while the high quality ecologically produced furniture from Austria is a sensible addition to the Norwegian Hødnebø programme.

'We have a strong partner for Norway in the form of Hødnebø who understands our brand philosophy and implements this in an appropriate matter. The company's extensive network of dealers gives us the opportunity to make a strong entrance onto the Norwegian market and establish ourselves here as a top label design", says Georg Emprechtinger.

TEAM 7 - no future without a past

TEAM 7 has evolved from a small crafts business in Ried, Upper Austria. The company now employs 570 people of whom 2/3 are carpenters. They hand-craft furniture for every living area of the home. Living, dining, cooking, sleeping and playing (for children and young people). The perfect craftsmanship of TEAM 7 is clearly evident in the small details such as the dove-tailed drawers and metal-free corner joints on the beds. All of the furniture is ecologically produced from sophisticated natural woods treated only with natural herb oils. The wood comes primarily from sustainably grown local deciduous forests. Packaged in top-quality design and fitted with innovative technology, these items of furniture certainly tap into the mood of the day: the company's ten international design prizes are testament to its powers of innovation.

Rooted in its homeland yet active across the world
With a total of 12 brand-name stores including in Miami, Tokyo and Budapest, this small-scale manufacturer has become an international premium brand. The company operates a select network of dealers worldwide with 500 points of sale and 5 of its own TEAM 7 stores.

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