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Austria´s 10 strongest brands

10. July 2015

See the picks of European Branding Institute

In Austria energy drink producer Red Bull represents the most valuable brand with an estimated brand value of 14,8 billion Euro. On ranks two and three the crystalware maker Swarovski and the gaming an technology company Novomatic with estimated brand values of 3,3 and 2,8 billion Euro are to be found. 

Other Austrian companies with valuable brands are retailer Spar , Raiffeisen bank , railway company ÖBB , Erste Bank , oil and gas company OMV , the Vienna Insurance Group and furniture retailer XXXLutz , the latter also being active in Sweden´s Malmö. Also several of the other companies' products are available in Sweden partly through their own Swedish branch.

Eurobrand evaluates and analyzes brands throughout Europe. For more information: