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Austrian Tasting 2015

8. May 2015

There are 7,7 million customers just outside this doorstep

Swedish retail-monopolist “Systembolagt”, probably the world´s most powerful single procurement unit for alcoholic beverage, alone represents almost eight million consumers. This makes it an extremely interesting customer, attracting 72 wineries from Austria. About 350 different wines ranging from deep red to bright sparkling could be tried in the wonderful setting of Grand Hotel´s winter garden on 5 May, attracting some 200 specialist like importers, journalists, sommeliers and chefs. Local specialist, Elsa Tsolakidis, in co-operation with Austrian Wine Marketing Board could gladly welcome the crowd, as well as representatives of 90 Swedish wine clubs. This the event became the biggest leap prompting Austrian wines in Sweden to date.

Our recommendation: Keep checking Systembolaget´s homepage for exciting news from Austria.