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Austrian summer drink in Sweden

Bier © Die Weisse Brauerei

© Die Weisse Brauerei

25. May 2018

The (Bio) Weisse alcohol-free produced in the Biermanufaktur GmbH in Salzburg can now be purchased at Systembolaget

Systembolaget introduced (Bio) Weisse into their product range in March 2018. It is an alcohol free wheat beer which is brewed from sustainable, organic ingredients.  Furthermore, it is rich in vitamins, isotonic and is gluten-free.  As it only has 0.4% alcohol, it is a fruity and light alternative to the traditional beer on the market. Therefore, it has a lot of potential to be selected as the new summer drink 2018 in Sweden.

In November 2017 the Austrian Embassy Commercial Section in Stockholm and Copenhagen organized a fair stand together with the Agrarmarkt Austria Marketing GesmbH (AMA) at the Nordic Organic Food Fair (NOFF). The fair attracted about 500 exhibitors and over 5,000 visitors. Not only the Salzburger Biermanufaktur GmbH but a number of other Austrian companies made use of this great opportunity.

The fair was a great success and served as a starting point for the Salzburger Biermanufaktur GmbH to enter the Swedish market. Felix Gmachl, the brewmaster of Salzburger Weissbier-brewery said: “We have always wanted to export to Sweden and now we finally had the chance to take this step and implement our plans.” In spite of limited alcohol imports, the beer variety in Sweden has now has been enriched by a new Austrian Weissbier.

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