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Enhancing trade with Austrian wine in Sweden

20. June 2016

Learning about the Do’s and Don’ts of retailing wine

In Sweden, wine and other alcoholic beverage are sold by national retail monopolist “Sytembolaget” only. It is therefore crucial to understand how the monopoly chooses and buys wine from abroad. Therefore members of our Team  visited the headquarters of Systembolaget in Sweden and one of the oldest and well assorted stores of Systembolaget. We learned about the procurement procedure of the monopoly and requirements for a listing.

We also learned about the preferences of Swedish consumers and which producers could have a great potential high up North.

Read more about Austrian specialities at Systembolaget.