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Salzburg gets ready for more Swedish guests

13. October 2017

Swedish tradition to learn from: fika – the benefit of calm

Under the guidance of the Austrian Economic Chamber an expert group of travel agencies from Salzburg visited Stockholm for the purpose of doing profound market research in October. Advantage Austria hosted leading stakeholders of Salzburg’s tourism industry for a talk in order to give them an impression about the tasks and challenges of the Austrian Embassy’s commercial section. Furthermore, they learned about the advanced standard of Swedish banking services. They also had the opportunity to experience first-hand how well cashless transactions are integrated in Sweden’s daily life.

Ultimately, the group of travel experts did not want to miss out on personally exploring Stockholm and visiting some of its most exciting places such as the Vasa Museum and Gamla Stan.

Moreover, they got to know the Swedish Fika culture – a creative gathering to calm and inspire co-workers. Clearly an issue to bear in mind when preparing to welcome Swedish travellers.