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Stockholm Fashion District 13-18 August 2018

24. August 2018

Every summer Swedish buyers and agents, representing foreign producers, meet up at Stockholm Fashion District at Nacka Strand to make their purchases before the spring of 2019. We met four Swedish agents representing five Austrian brands.

Axel Axelsson and Jonas Rampe represent Think! Schuhwerk, Legero and Superfit, three brands which complement each other perfectly. 

Think!’s main target group includes customers which prefer comfort, quality and a distinctly different look – most clients are aged 45 plus. Think! also values sustainability, which attracts Swedish customers. Legero appeals to middle aged customers, preferring fitted and functional, but rather regular designs. Both Think! and Legero address men and women, while Superfit’s main customers are children with shoe sizes between 17 and 43.

Thomas Weingarten and Lollo Weingarten, on the other hand, are representing two Austrian textile companies: the well-known Erich Fend and Schneider's Bekleidung.

Schneider designs are exclusively crafted “with fine materials and are true to the idea of manufacturing. Habsburg comprises >fine hunting and formal attire< - in- and outdoor clothing for women and men. The clothes are complemented with self-developed knitwear and accessories."

Erich Fend is known for exclusive, feminine and classically designed trench coats and jackets. Although, this summer has been extremely hot and the demand for coats has decreased, Thomas Weingarten remarks that there is no need to worry and that "Everyone knows that there will come a winter." 

Last modified
24. August 2018
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