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Exploding consumption of organic wine in Sweden

8. November 2016

The sales figures are on a continuous rise promising to grow even further

Are you a wholesaler and interested in importing Austrian wine to Sweden?

Then have a look at the website of the Austrian Wine Marketing Board which gives you an excellent overview on Austrian wine producers:

Why would you be interested?

During 2013 and 2015 the sales figures of organic wine increased by 200% reports Systembolaget, Sweden’s retail monopoly for alcoholic beverage. Systembolaget offers today 1000 different organic wines which equals 18% of its entire product range. Also Systembolaget’s sales figures show that in 2015 already 9,6% of all beverage sold was produced organically. A level that shall reach at least 10% by 2020. 

The growing popularity of organic wine is mainly based on a rising awareness for public health and environmental issues within the Swedish society. Swedish wine traders detected these trends at an early stage and went for increasing their assortment of organic wines. Thus Systembolaget is currently the second biggest sales channel for organic products in Sweden. This development has evolved due to Systembolagets’ early focus on a clear labelling of organic products in its outlets as well as on its web shop. Consumers can easily and quickly find the organic alternatives to their desired products. Numerous wholesalers supplying the Swedish gastronomy and hotels are also pushing for offering more organic wines to their customers. Several experts within the Swedish wine business are asking for even more measures to increase the sale of organic wine in Sweden.

Are you a consumer and interested in Austrian wines already available at Systembolaget?

Do not miss any of the new arrivals at Systembolaget by regularly checking our website for PRODUCTS FROM AUSTRIA available in Sweden.

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