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“I Like You,” “How Are You?” or simply “Got it!”…..written by hand?



October 25, 2011

The paper trade in Austria has proclaimed a “2011 Week of Writing”

“Say it in Handwriting” is the title of a campaign by the Austrian Board of the Paper and Toy Trades (part of the Austrian Federal Economic Chamber) taking place October 24 – November 5. About 100 paper specialty stores throughout Austria are participating in the crusade. Posters, displays, flyers, and stickers with the slogan “Say it in Handwriting” decorate the participating shops.

Special activities are planned for customers, including rebates. The basic aim of the campaign is to entice people to write more. “We want to move people to use their own handwriting. They should be thoughtful about how best to convey their feelings,” says Board Chairman Andreas Auer. “In these days of texting and emails we are particularly targeting younger people. Anybody who has used a good fountain pen in school has an advantage.”