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Austrian Designer Showcase at the Salona del Mobile in Milan

April 19, 2011

 Design Vision Austria Presents 30 Companies

30 Austrian Design Companies showcased their products at the Salona del Mobile in Milan, which took place from April 12 to April 17 and attracted more than 15.000 visitors from all over the world. Design Vision Austria, organized by Advantage Austria, presented the lates by renown Austrian brands like Bene or Lobmayr, and also put Austria in the spotlight for cutting edge innovations:

Tischlerei Lenz offered their take on use of organic materials with the iTree , a tree trunk that has been turned into a sound device docking system. Furniture maker destilat presented their sidetable gem , which changes its surface depending on from which point it is viewed. Thomas Feichtner's Drawing Lamp , a collection of cables, steel and LED lighting sources, put the minimalist element in the foreground.

Walter Koren, Director General of Advantage Austria, confirms plans to return for the years to come: "It is essential we showcase Austrian Design here in Milan, which is the epicenter of the industry". Advantage Austria chief-organizer Helmut Döller adds: "It is our vision to position Austria as a nation of contemporary design together with the likes of Italy or Denmark." (BS/DR)

Design Vision Austria 2011 Picture Gallery

Article Photo by Eva Fiebig