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Austrian Design: iTree at WIRED Store New York

November 23, 2011

The iTree iPhone and iPod docking station is one of the highlights at this signature high-end gadget store

Some call it the world's largest iPhone dock, others simply nature's answer to the audiophile gadget collector - fact is, the iTree iPhone and iPod docking station from Austrian design house KMKG STUDIO is a stunning hybrid, using the wood of a Styrian tree as a "home" (dt. Heimat") for a high-end audio system. A very special edition made out of Styrian pine - the iTree is normally made out of cherry, poplar or spruce - is currently on view in the prestigious WIRED pop-up store at New York's Times Square.

The dock is carved from a simple tree trunk. Designed and built in cooperation with speaker manufacturer Trenner & Friedl, iTree's audio technology has a frequency response of 45Hz to 40kHz, 4 Ohm impedance and a sensitivity of 88dB (2.83 V/m). The speakers are hidden from view at the rear of the unit, pointing towards a wall that's used as a reflector - which is said to offer the listener a "voluminous yet defined acoustic spatial experience."

Each iTree is unique – customers can choose the wood, the length and the built-in technology. They can even take a ride through the forest and pick out their own tree. The iTree is then made by hand in the “Steirische Vulkanland” region of southern Austria by carpenters “Tischlerei Lenz”, to keep it, as the company stresses, local.

For a mere 15,580 US Dollars you can call this piece of exclusive design your own. In New York, innovation comes above price - according to KMKG the iTree has already sold above expectations in the first week.

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