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Austrian stamp manufacturer Trodat expands its global success

Trodat Logo
August 27, 2010

"Expo Passport" wildly successful

The Wels-based company Trodat “is putting its stamp on the Expo 2010”, the largest exposition in history which is taking place in Shanghai from May 1 to October 31, 2010. The company designed the so-called “Shanghai Expo-Passport”, which is a favorite Expo souvenir and serves as an entrance ticket and passport within the exhibition. Each of the 242 national pavilions is equipped with a Multi-Color self-Inking stamp by Trodat, ready to postmark the visitor’s passes.

Michael Peduzzi, the managing director of Trodat, considers this an optimal opportunity to make its brand known on a global scale. Eventually the number of imprints made by Trodat MCI stamps during the EXPO is expected to amount to 200 million. An increase in the company’s sales figures in the coming months is expected because of this unique marketing campaign.

The majority of Trodat’s revenues still stems from the European and American markets. Nevertheless, China and Latin America are increasingly gaining importance, as the company’s business activity in these markets has been developing very well.

According to Peduzzi, Trodat’s active participation in the Expo is of great value for the company’s image, as they can address an immense number of people as well as potential new clients.

In order to increase its customer base, Trodat’s English subsidiary, Totec Laser Ltd. UK, has acquired the British company, Suregrave UK. Peduzzi states that the company’s growth is its paramount goal. Furthermore, he foresees great potential for strong and highly capitalized firms such as Trodat, even in an economically unstable environment.

Trodat Holding reported a total of 139.6 million Euros in sales revenues for the past fiscal year. The company employs 1000 people, 500 of whom are based in Austria.