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National Restaurant Association (NRA) Trade Show 2018

May 25, 2018

The world´s eyes on the largest single gathering of restaurant, foodservice and lodging professionals

From May 19 - 22, 2018, operators, dealers, distributors, experts, manufacturers and suppliers from all over the world gathered at McCormick Place in Chicago, IL, for the National Restaurant Association (NRA) trade show. Over 60,000 visitors were expected to visit the show to choose the brands they would like to serve up in the future from 2000+ exhibitors.

Austrian companies/products represented at the trade show

One Austrian company, iSi North America , participated at this event. iSi, the world’s largest manufacturer of high-quality cream and food whippers, soda siphons and their respective chargers, was founded in Vienna in 1811. It launched its first subsidiary in the U.S., based in Fairfield, New Jersey, in 1977. Two Austrian products, Mozart Chocolate Liqueur and STROH Rum, were also presented at the show. Mozart Chocolate Liqueur is the global market leader in chocolate spirits. STROH Rum Austria is the leading spirit brand from Austria, sold in about 40 countries worldwide.

New innovations and trends

As technology is becoming increasingly important, the NRA 2018 focused on how technology is poised to transform the future of restaurants. This includes facial recognition software, Al and robots in the restaurant business. Moreover, the 36 FABI Award recipients represented the next trend in marketable, tasty ingredients to infuse creativity and profit potential in the restaurant’s menu. Another highlight was the BAR at the Show, which was expanded to all four days and showcased new trends in the bar business.