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Neon is the new Print

October 18, 2019

The Print Expo was extra colorful this year

The annual PRINT Expo took place from October 3 – 5, 2019 at McCormick Place North in Chicago. Exhibitors included big brands like HP, Xerox, Koenig & Bauer and Horizon as well as smaller print and packaging specialists.

The Austrian Trade Commission visited the show looking for innovations and upcoming trends for our clients. We were able to get in touch with interesting companies offering new technologies. Trends such as the focus on the interplay of different materials and formats were highlighted as well as new print techniques that enable the production of metallic, transparent print and neon colors, thereby creating a completely different user experience. In addition, the printing of individual products in various designs as well as the flexible change of print jobs is becoming possible to a greater degree. Furthermore, automatic error detection and repair is becoming increasingly precise and uncomplicated. The movement towards sustainability has also slowly reached the print industry. Occasionally, companies also offer more environmentally friendly printers.

The print industry is manifesting a shift toward individuality and public representation (social media). The mere sale of print technologies could fade into the future. Collaberation with designers and other companies is becoming increasingly important. As a result, innovative projects and novelties such as a schoolbook for children in neon, metallic and transparent print were demonstrated at the Expo.

PRINT will partner with the LABEL EXPO IN 2020 – the trade show will be BRAND PRINT AMERICA 2020 and will take place in Rosemont, IL September 16 – 17, 2020.


Last modified
October 18, 2019