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Wear a historic Viennese landmark on your wrist

March 21, 2016

Normalzeit watch now also available at the MOMA design shop

Last year the international Vienna art trading company lichterloh and award-winning New York watch designer Fredi Brodmann presented the NORMALZEIT wrist watch at the International Contemporary Furniture Fair (ICFF) in New York. Since then then the unique Austrian time piece is tipped for success. The watch is now available at the MOMA design store and even the International New York Times writes about it.

Since the outset of the 20th century, the Vienna Cube Clock has matured from a public chronometer to an urban furniture icon due to its characteristic octagonal shape and clock face with dots and deltoids for the minutes headed by the lettering NORMALZEIT. The international art trading company Lichterloh – based in Vienna – and Vienna-born award winning designer Fredi Brodmann, who moved to New York in 1987, have created a wrist watch resembling the NORMALZEIT Cube Clock in memory of 1907, when the NORMALZEIT clocks were first introduced.

The international design object is also available at the Neue Galerie in New York, a museum of early twentieth-century German and Austrian art.

The watch, made of a brushed stainless steel case and a sapphire crystal, has a 41 hours power reserve when fully wound up and provides 50 meters of water resistance. It comes with either a silicone or leather strap and a very special feature is the full glow dial.

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