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ADVANTAGEAUSTRIA at the start of the Race Across America 2011

Picture: (l. to r.) Edi finger Jr. , Cyclist Andreas Dengler, crew member Markus Zehetner, Trade Commissioner Rudolf Thaler in the restaurant Spago of Wolfgang Puck in Los Angeles.
June 10, 2011

Austria’s Foreign Trade Organization (AWO) is sponsoring Andreas Dengler in the world’s most challenging cycling event

The Race Across America (RAAM) - this year in its 30th edition - is the hardest cycling race in the world. It covers a distance of 3,000 miles/4,828 km with 170,000 feet/51,800 meters of climbing. The race goes through 12 States from Oceanside/California to the East Coast of the USA. The distance is one third longer than the Tour de France, but is completed in half of the time. Solo cyclists ride 250 to 350 miles a day, the fastest has made it in 8 days. Andreas Dengler will depart in the Solo Men-category on July 15th around 12:00 PM local time with the new Austria logo on his jersey. He is beeing sponsored by the Federal Economic Chamber of Austria/Advantageaustria. Austrian participants comprise a 4-men-Team and three solo riders.

The personal goal of this international race? Arrive at the finish and possibly a place in the Top Ten. The biggest challenges? To overcome obstacles, the heat (over 104 º F/40º C) in the desert, finding immediately the correct sleep- and cycling rhythm. The recipe for success? Mental strength of the cyclist and a smooth co-operation with his team. Four of the most climatically and topographically challenging sections (California, Arizona, Utah and Colorado) are within the territory covered by the Austrian Trade Commission in Los Angeles.

The Trade Commissioner in Los Angeles, Rudolf Thaler, sees similarities between this race and entering the US market. For both a strong commitment, strategy, competent advisors, sufficient resources and a strong team are crucial.

The AWO and the US Trade Commissions in Los Angeles, Chicago and New York wish Andreas Dengler a successful race and a ranking in the Top Ten.

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