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Roll Forming Corporation develops own mobile application

May 30, 2014

voestalpine subsidiary in Kentucky lets customers know: there´s an app for that

The use of new media is also becoming increasingly important in the steel industry for communicating with current and future customers. Whereas social media may be overlooked by many industrial firms, the Roll Forming Corporation (RFC) in Shelbyville KY recently developed and launched its own mobile application for smartphones.

The focus of developing the free app is customers’ needs: to simplify communication between customers and sales staff and to stay up to date on current topics. Social media used by RFC are also integrated; Twitter feeds and links to YouTube videos are provided. Lastly, the app allows users to submit requests for quotation (RFQ). Using the so-called sketch-pad, sketches can be added to the requests.

RFC is a company in the voestalpine Metal Forming Division and offers comprehensive partnerships with services that extend from initial engineering concepts and raw material sourcing to product development, full-scale production, and beyond.