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New Swarovski Concept Shop in NY

October 16, 2009

Austrian crystals for the forefront of fashion

The world-renowned Austrian family owned company, Swarovski, has been producing cut crystal since the late 19th century. In recent years, the company launched a series of projects aimed at bringing crystal to the forefront of fashion, working with designers such as Julien MacDonald and Alexander McQueen. Now Swarovski is branching out with its first stateside concept shop, which includes a full-service restaurant and a hang-out space:

On June 25th, the Swarovski CRYSTALLIZED™ Store on New York’s Broadway was officially inaugurated.

Located in the NYC area, inside the 5.000 square feet store a chandelier “Cascade” designed by Vincent van Duysen illuminates the open staircase between the floors. On the ground floor, a retail-lounge-bar area welcomes visitors, while the basement offers deeper insights into the history of Swarovski, and hosts designer exhibitions.

Swarovski CRYSTALLIZED™ New York
499 Broadway
New York, NY 10012
phone: +1 212 966 3322