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Vibrant Austria

Vibrant Austria Designer
July 2, 2010

Austrian Fashion Design Goes New York

VIBRANT AUSTRIA, the first fashion event presenting eleven Austrian fashion designers in New York, was organized by the Austrian Trade Commission in New York together with A. Cicognani Communications from June 21 to 23. Among the featured labels were AND_i, Anna Aichinger, Brandmair, Drozdzik, Edith A’Gay, Florian Jewelry, MILCH Ecofashion, Rosa Mosa, Schella Kann, Ute Ploier and Wilfried Mayer.

The opening event on Monday drew more than 150 visitors to the West Village, where VIBRANT AUSTRIA took place in the breathtaking Ramscale Loft. Instead of a formal runway show, the models mingled with guests and struck dramatic poses on the outdoor terrace against the priceless backdrop of the clear blue sky and the Hudson River. On Tuesday and Wednesday, the collections were open for sales and press appointments at Ramscale.

“We are very pleased with the outcome of this pilot project,” says Trade Commissioner Christian Kesberg. “Some of our designers are soon to be represented in showrooms here in Manhattan, others had very promising appointments with buying offices. We are definitely planning on organizing VIBRANT AUSTRIA again next year and bring more Austrian fashion to the US”.

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