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Vienna Capital of 14.000 Creative Businesses

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April 14, 2011

Advertising and Software and Games Garner Highest Profits  

Vienna is Austria's Creative Industries capital. Led by the sectors Software and Games as well as Advertising, 14.000 Creative Business garnered a total of 11 Billion Euros in profits in 2009, according to a report published by the Austrian Institut for SME Reserach and the Center for European Economic Research.

The number of people employed in Vienna's creative industries is 57.400, the majority of them are self-employed. Only one in four enterpreneurs is female, that is less than in the overall economic spectrum were 38 percent are women. 70 percent of all orders stem from business companies, the rest comes from public institutions.

The creative industries include the sectors  Advertising; Software and Games; Architecture; Design; Books, Music and Artistic Occupations; Radio and TV; Publishing; and Video and Film.