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Soccer: EURO 2008 Impacts People Around the World

Austria ©


November 26, 2008

Austria Regards EURO 2008 As Overall Success

Austria has presented itself as an excellent host to the world. A total of 620,000 fans visited the 2008 European Football Championship in Austria , with three million people counted in the host cities and public viewing zones. Every match was watched worldwide by approximately 150 million people.

This success demonstrates how the brand Austria has increased public awareness worldwide. According to Chancellor Alfred Gusenbauer, the economic investments made for the event have proven a worthwhile investment. Austria invested 133 million Euros in adapting the venues and infrastructure and recorded an additional 145 million Euros in tax revenue, and will continue to benefit from infrastructure improvements over many years. The Austrian government also praised the excellent cooperation with Switzerland . Last but not least, EURO was a wonderful sports party uniting the nations.