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The Magic Number is 18!

Vienna Ferris Wheel © ADVANTAGE AUSTRIA


December 19, 2008

A.T. Kearney Study “Global Cities Index” Gives Vienna Prominent Ranking

The Global Cities Index provides a comprehensive ranking of how 60 cities from 40 countries are powering integration, interaction, and influence on a global scale. The index shows how these cities are integrating with the rest of the world as leaders in globalization. The study was developed by A.T. Kearney , Foreign Policy magazine, and the Chicago Council on Global Affairs . The index ranks cities on 24 metrics across five dimensions:
• Business activity – Fortune Global 500 headquarters and Top 40 business service firms, size of stock and commodities markets, flow of goods, industry conferences
• Human capital – data on top universities, international students, inhabitants with university degrees, size of foreign-born population, primary and secondary international schools
• Information exchange – bureaus of global publications, coverage of international news, broadband penetration
• Cultural experience – international visitors, performing arts venues, international shows and sporting events, diversity and quality of culinary scene
• Political engagement – embassies, consulates, international organizations, think tanks, international policy conferences, and sister-city arrangements, investment promotion agencies and NGOs
New York tops the list of global cities. Other leaders include London, Paris, and Tokyo.
Vienna was ranked 18th largely due to excellent scores in international conferences and congresses, political engagement and culture. However, the Austrian city was weak concerning the number of international headquarters located there. Zurich, Basel and a few cities in the Netherlands came in quite a bit ahead of Vienna. According to Robert Kremlicka, Managing Director of A.T. Kearney in Austria, “A good strategy would be to directly approach companies in Asia or the Arab countries where Austria enjoys a good reputation.” These need a European headquarters and Vienna would be a good choice, says Kremlicka.