Market and Customers

Eight million consumers in Austria benefit from the market-oriented economic policies, with few restrictions now imposed. The wide range of products on offer has led to intense competition on the Austrian market.

Content:

Consumer Requirements
Addresses
Credit Worthiness
Trade Fairs

Consumer Requirements

Free competition leads to highly demanding customers. Quality, presentation, price and image are assessed in depth. Punctual, accurate delivery and smooth replacements and service provision are all expected.

Austria is among the top 15 UN countries for Standard of Living. Technical standards and quality expectations are generally high in the Austrian market.

Market Research

There are a variety of market research companies and marketing consultants in Austria.

These companies:

Take on tailored studies for clients
Conduct regular surveys of market-specific focus groups
Publish reports on market trends

For detailed information and contact addresses of market research institutes, please visit:

Austrian Economic Chambers
Professional Association Advertising and Market Communication Industry, Austria
Wiedner Hauptstraße 57
1045 Vienna
Austria

: +43 5 90 900 3504
: +43 5 90 900 285
: werbung@wko.at
: https://wko.at/werbung

Addresses

Addresses of specific groups or individual potential buyers can be found in the Austrian directories.

Business directories are offered by the following publishers:

HEROLD Business Data AG
Guntramsdorfer Straße 105
2340 Mödling
Austria

: +43 2236 401 - 0
: +43 2236 401 - 8
: kundenservice@herold.at
: https://www.herold.at

Compass-Verlag GmbH
Matznergasse 17
1140 Vienna
Austria

: +43 1 981 16 - 0
: +43 1 981 16 - 111
: office@compass.at
: https://compass.at/en/

Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Vienna
Austria

: +43 1 21862 20-0
: +43 1 21862 20-4
: creditreform@wien.creditreform.at
: http://www.creditreform.at

Credit Worthiness

Compared internationally, Austrian companies have shorter than average payment periods and non-payment is relatively rare. At the same time, the number of insolvencies is relatively high by EU standards.

For access to any of the following services:

Financial information
Credit ratings of companies
Debt recovery
Debt collection management

Support can be found here:

Bisnode Austria Holding GmbH
Jakov-Lind Straße 4/2
1020 Vienna
Austria

: +43 1 58861-0
: +43 1 58861-3444
: office.at@bisnode.com
: https://www.bisnode.at

Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Vienna
Austria

: +43 1 2186220-0
: +43 1 2186220-4
: creditreform@wien.creditreform.at
: http://www.creditreform.at

KSV1870 Holding AG
Wagenseilgasse 7
1120 Vienna
Austria

: +43 (0) 50 1870-1000
: +43 (0) 50 1870-99 1000
: ksv@ksv.at
: https://www.ksv.at/

AKV EUROPA - Alpenländischer Kreditorenverband
Schleifmühlgasse 2
1041 Vienna
Austria

: +43 504 100-0
: +43 504 100-1522
: office@akveuropa.at
: https://www.akv.at

Proinform
Alter Markt 37
5211 Friedburg in LENGAU
Austria

: +43 7746 3854
: +43 7746 3854 11
: info@proinform.at
: http://www.proinform.at

Trade Fairs

Visiting and Exhibiting at trade fairs is especially important for market entry. More information about trade fairs and dates can be found at http://www.messen-austria.at - the site is in German only.