These four ‘Rs’ stand for Reduce, Reuse, Recycle and Replace. The aim is to make the packaging produced by Alpla, such as bottles, caps, injection-moulded parts and tubes, thinner-walled with less material, to make them reusable - such as the recently introduced reusable bottle for cosmetic products - and to promote recycling. By ‘Replace’, Alpla means, for example, the development of a paper bottle, which the company has been working on since 2019, as well as compostable coffee capsules. This aspect is taken very seriously at Alpla, also for competitive reasons: if a material is ever developed that can completely replace plastic, Alpla wants to play a leading role in this. At the moment, however, the focus is primarily on the areas of reduction and recycling.
source: industriemagazin.at
Plastics pioneer Alpla from Austria is driving sustainability forward with its ‘4R’ strategy
How Austrian companies are developing innovative solutions for a greener future
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The Alpla Group, a leading global manufacturer of plastic packaging from Vorarlberg, Austria, meets the challenges of sustainability with its 4R strategy: Reduce, Reuse, Recycle and Replace. With a turnover of 4.7 billion euros in 2023, 23,300 employees worldwide and 196 production sites in 47 countries, the company is one of the leading companies in the plastic packaging industry. When the family-owned company was founded in 1955 in Hard on Lake Constance, ‘plastic’ - a term that is part of the company name - still had largely neutral or positive connotations. Today, however, plastic is highly controversial in the context of sustainability. Alpla meets this challenge with its ‘4R’ strategy.
