Austrian Blue Tomato opens shop in Gothenburg

The Austrian boardsport and lifestyle specialist Blue Tomato is expanding to Sweden. 



On August 11, the first store will open in Gothenburg. With Sweden, the company is expanding into its seventh European country. The company already operates 70 stores in Germany, Austria, Switzerland, the Netherlands, Norway and Finland. Blue Tomato draws on over 30 years of experience in retail and e-commerce and is now bringing its  unique vibe to Sweden. Blue Tomato offers a wide variety of products and services, related to snowboard, freeski, surf, skateboard and streetstyle. In 1988, the company was founded by Gerfried Schuller, European snowboard champion and six-time Austrian champion. Blue Tomato’s name stands for a good connection to the snow, surf & skate communities. Combined with fashionable, sporty street style clothing, the company appeals especially to young, sports-minded and fashion-conscious customers.