Virtual Trade Mission: Retail in Taiwan

Despite restrictions due to the COVID pandemic, Taiwan offers numerous business opportunities for Austrian companies, especially in the retail sector, with ecommerce becoming increasingly important.


On Oct 20 - 21, the Austrian Commercial Office Taipei was organizing a virtual Trade Mission with the topic of “Retail in Taiwan”.

The online event started with a business briefing in which our outstanding guest speakers Ms. Wen Tu (RIONI GROUP) and Mr. Pascal Thien-Ah-Koon (TAK ASSOCIES – ECOVIS TAIWAN) talked about “current trends and opportunities in Taiwan’s online marketing and ecommerce space” and “legal aspects of the retail business in Taiwan” respectively.

Shortly after the briefing, the six participating Austrian companies were matched with potential Taiwanese business partners in virtual B2B meetings to exchange ideas and to discuss business opportunities.