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Facts and Figures - Publishing / Media / Advertising

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
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  • 186

     minutes/day TV usage time

    In 2022, Austrians spent an average of 186 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.8

    billion euros in turnover

    The book and publishing sector generates 3.8 billion euros in turnover and is thus the third largest sector in the Austrian creative industry.

  • 1

    billion euros in exports

    The Austrian advertising industry generates around 1 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2022
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 57,054 55,814 244,309 634,238 119,705
Sold circulation 49,930 66,557 267,428 600,068 110,802


TV 

Source: ORF media research
Market shares of the leading TV stations in 2022
ORF2   21,4 %
ORF 1 9,8 %
ServusTV 4,3 %
ZDF 4,1 %
VOX     3,5 %
ARD  3,1 %
RTL 3,0 %
PULS4 2,9 %
ATV 2,8 %
SAT1 2,6 %
PRO7 2,4 %


Last update : 2023-03-13