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Facts and Figures

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
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  • 209

     minutes/day TV usage time

    In 2020, Austrians spent an average of 209 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.8

    billion euros in turnover

    The book and publishing sector generates 3.8 billion euros in turnover and is thus the third largest sector in the Austrian creative industry.

  • 1

    billion euros in exports

    The Austrian advertising industry generates around 1 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2020
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 61,074 58,978 263,006 707,649 132,928
Sold circulation 54,630 67,079 278,135 647,365 111,861


TV 

Source: ORF media research
Market shares of the leading TV stations in 2020
ORF2   22,0 %
ORF 1 8,2 %
ZDF 3,9 %
RTL 3,7 %
VOX     3,4 %
ServusTV     3,4 %
PULS4 3,3 %
ATV 3,2 %
PRO7 3,2 %
ARD  3,0 %
SAT1     3,0 %
Kabel1 2,2 %


Last update : 27.09.2021