In the midst of Tokyo's vibrant creative scene, ADVANTAGE AUSTRIA is bringing the “Austrian Takeover” to the international stage in collaboration with the globally renowned media company Monocle. This exclusive format brings 16 outstanding Austrian companies and their unique products to the Monocle store and to Monocle's global online platform, monocle.com/shop. Discerning Japanese and international customers with high standards of quality, design and authenticity will have the rare opportunity to touch, see and feel these Austrian masterpieces for six months in the bustling heart of Tokyo's Shibuya district. Coinciding with Expo 2025 Osaka, the concept store will become a showcase for outstanding Austrian design and create a stage for high-quality products that combine culture, craftsmanship and innovation.
A curated cross-section of Austria's creative diversity
Whether masterful porcelain objects, elegant fashion, functional travel accessories or extraordinary fragrance creations - the range of products on display reflects Austria's innovative strength and design DNA. Want to know more about the participating companies? Here is a small taste of the brands that will be featured:
Augarten Wien (Porcelain Manufactory)
Champagne bowl, Kaisersemmel box etc.
www.augarten.com
BE […] MY FRIEND (Natural cosmetics)
Soap, lotion, travel set, etc.
www.besoapmyfriend.com
CLARISSAKORK (design accessories with Cork)
Coasters, PC bags, etc.
www.clarissakork.com
Feinedinge (Sustainable porcelain products)
Modern porcelain products made from recycled materials
www.feinedinge.at
J.T. Kalmar GmbH (Lighting equipment)
Table lamps, etc.
www.kalmarlighting.com
Kamarg (Backpacks)
A lightweight and stylish backpacks
www.kamarg.com
KARAK (Handmade Tiles)
For coasters, flooring, and exterior surfaces etc.
www.karak.at
Koó (Handicrafts)
Blue print aprons, etc.
www.originalblaudruck.at | www.meisterstrasse.com
Lifestylehotels (Books)
Hotel guides, lifestyle magazines, etc.
www.lifestylehotels.net | www.thestylemate.com
Lobmeyr (Glass products)
Designer glass sets, etc.
www.lobmeyr.at
Lodenwalker (Roden products)
Wool blankets, etc.
www.lodenwalker.com
LOOOPS (Fragrance)
Candles, etc.
www.looopsmoments.com
PALLA Vienna (Fashion & Design)
Wooden cutting boards, etc.
www.pallavienna.com
Thomas Petz (Hornwork)
Handmade combs, etc.
www.petz-hornmanufaktur.at | www.meisterstrasse.com
Wiener Zuckerln (Sweets)
Handmade candies, etc.
www.zuckerlwerkstatt.at | www.meisterstrasse.com
© Monocle
© Monocle
© Monocle
© Monocle
