ADVANTAGE AUSTRIA Tokyo has released the latest Global Business Barometer 2026 – Japan results, offering insights into the current business environment for Austria-related businesses operating in Japan. The survey forms part of a global study examining the outlook for Austria’s export economy and international business activities.
The Global Business Barometer is ADVANTAGE AUSTRIA’s annual international survey that captures how Austrian businesses evaluate business conditions, economic developments and emerging challenges across their foreign markets. Conducted in cooperation with the Institute for International Business at the Vienna University of Economics and Business, the 2026 edition brings together the views of Austria-related businesses operating in nearly 70 countries.
Their feedback provides valuable insights into how global trends and regional dynamics shape the environment in which Austria’s export-oriented economy operates. In the most recent survey, conducted in October and November 2025, 84*¹ Austrian subsidiaries, their partners, importers and agents in Japan participated. The respondents represent a broad spectrum of industries, including manufacturing, consulting, energy, medical equipment and consumer goods. Most participating companies described their activities in Japan primarily as sales operations, while a smaller share reported local production or service activities. The companies surveyed also vary significantly in size, ranging from smaller firms with annual turnover below €1 million to larger subsidiaries generating more than €20 million, illustrating the diverse structure of Austrian business engagement in the Japanese market.
More detailed information and graphical results can be found in the report:
Global Business Barometer 2026: An annual overview of Austria’s export economy – JAPAN results (PDF)
*¹The 2026 survey received a higher number of responses (84 compared to 48 in the previous year). This increase reflects a broader reach within our target audience and a generally higher willingness to participate. The larger sample provides a more diverse and informative picture of market perceptions in Japan. All results have been evaluated accordingly, and the increased participation further enhances the robustness of the analysis.
