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The Austrian franchise economy is calling! You too can advertise your brand at Austria’s only franchise fair, which is to be held in Vienna from 24 to 25 June 2022

The good news for the franchise economy and fair visitors alike is that planning for Austria’s franchise fair has hit top gear. A whole panoply of stalls, presentations and staged events awaits!

© Cox Orange Marketing & PR e.U.
© Cox Orange Marketing & PR e.U.
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This year will once again see the Austrian Franchise Fair take place as an in-person event, to be held in Vienna on 24 and 25 June 2022.

The fair is aimed at anyone considering taking up self-employment through franchising.

The event will also be of interest to companies wishing to use franchising to expand or to incorporate another brand into their portfolio.

There is also an attractive programme of events on the menu for companies with an interest in investing in the franchising brand environment.

The tried-and-tested formula: exhibitors from both freshly minted and established franchise systems at every investment level on an international brand market place, combined with a wide-ranging programme of presentations and on-stage events.

Austria’s Franchise Fair 2022 ambassadors: Manuela Schreymayer (AIS), Manfred Rothdeutsch (McDonald´s Austria), Melanie Schreymayer (Ankerbrot), Carina Felzmann (Cox Orange event manager) (l.t.r.) © Cox Orange/Roland Unger
Austria’s Franchise Fair 2022 ambassadors: Manuela Schreymayer (AIS), Manfred Rothdeutsch (McDonald´s Austria), Melanie Schreymayer (Ankerbrot), Carina Felzmann (Cox Orange event manager) (l.t.r.)
© Cox Orange/Roland Unger


There are around 495 franchise systems (with a total of 9,600 franchise partners) currently operating in Austria, and franchising has demonstrated its durability during the Coronavirus crisis: 91% of the systems are now looking to further expansion. The vibrant market for founding companies is also proof positive that self-employment is on the up and up in Austria.

Among many others 2022 exhibitors will include: McDonald´s, Ankerbrot, AIS 24-hour support, Das Futterhaus, Burgerista, the fitness label Injoy, Unimarkt from the world of retail, the new pizza system Pipapo, and newcomers The Vending Brothers, who have specialised in mini-vending machines with video screens.