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Facts and Figures - Publishing / Media / Advertising

Standard Content Module
Based on some selected data, find out here about the importance of the publishing/media/advertising industry
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  • 203

     minutes/day TV usage time

    In 2021, Austrians spent an average of 203 minutes a day in front of the television.

  • 100

    tv stations

    Austrian households can receive an average of 100 stations, of which 80 are in German.

  • 3.8

    billion euros in turnover

    The book and publishing sector generates 3.8 billion euros in turnover and is thus the third largest sector in the Austrian creative industry.

  • 1

    billion euros in exports

    The Austrian advertising industry generates around 1 billion euros in exports.

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PRINT 

Source: Austrian Circulation Control (ÖAK)
Circulation of the largest daily newspapers (Mon-Sat), 2021
Newspaper Der Standard Die Presse Kleine Zeitung Krone gesamt Kurier
Print circulation 59,369 57,852 256,379 686,431 125,733
Sold circulation 53,313 67,186 275,952 633,332 113,592


TV 

Source: ORF media research
Market shares of the leading TV stations in 2021
ORF2   22,1 %
ORF 1 10,2 %
ZDF 3,9 %
ServusTV 3,7 %
VOX     3,2 %
RTL 3,1 %
PULS4 3,1 %
ARD  3,0 %
ATV 3,0 %
PRO7 2,7 %
SAT1     2,7 %
Kabel1 1,8 %


Last update : 12.09.2022